Reputation. The beliefs or opinions that are generally held about someone or something. In todays world, having a good reputation is essential. Especially within the online world. Business's reputations are not built up simply by word of mouth anymore. Unfortunately, a person or company's reputation can be easily influenced nowadays.
It has become especially hard to control an online reputation. Positive and negative feedback can be seen by almost anyone. But there is a way to turn that all around with five simple steps.
1. The Golden Rule: form a dialogue with your customers or clients. When you form a relationship with your customers or clients, it is easier to take control of your reputation. By responding to ALL comments, that being positive and negative, you are showing the importance of feedback, which will make you look outstanding.
2. Be apart of the online conversations. This helps place you as a crucial figure and makes you proactive.
3. Don't have others monitor your online reputation. By doing this yourself, you will know how your business is doing in the online environment. For some smaller businesses, it is hard to keep track of it yourself. But, by setting up Google Alerts or TweetBeeps, it will help you keep an eye on what is happening.
4. Negative comments can stick out in the middle of all of the positive feedback. Respond immediately to the negative comments, when needed. This will show that you customers' opinions are important and that you WILL respond to their concerns.
5. Use other blogs or social media outlets to help your company's positive reputation. If there is positive feedback about something, then you should post about it. This will help spread the word about your positive reputation in the online world.
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